Privacy Policy

Introduction

This privacy policy ("Privacy Policy") applies to all visitors and customers of the landinganalytics.com hosted services and websites (collectively, the "Website" or "Websites") and self-managed installations, which are offered by Landing Analytics and/or any of its affiliates ("Landing Analytics" or "we" or "us") and describes how we process your personal information in connection with those Websites or self managed installations, customer events and demos, and how we collect information through the use of cookies and related technologies. It also tells you how you can access and update your personal information and describes the data protection rights that may be available under your country’s or state's laws, including (in the European Economic Area ("EEA"), and UK), a right to object to some processing that we carry out or, where we rely on consent, how to withdraw that consent. Please read this Privacy Policy carefully. By accessing or using any part of the Websites or self-managed installations, you acknowledge you have been informed of and consent to our practices with regard to your personal information and data.
Landing Analytics is an open source project and collaborative community, as well as a company. This means that many portions of our Websites, including information you voluntarily provide, will be public-facing for the open sharing of innovative developments, ideas, and information that makes our collaborative community so great. While we are committed to open sharing, we strive to respect the privacy of individual community members and will minimize the information we collect and share. If you do not want to share your information, including personally identifiable information, with other community members and the public, please be thoughtful as to how you interact with our Websites and what information you provide through the Websites (for example, through creating a public profile, project contributions, comments, and blog posts).
Unless otherwise stated, we act as the data controller for the data processing operations described in this Privacy Policy.
We may provide additional information about our privacy practices in other places - for example, when we ask you to provide personal information in connection with a particular service or when you apply for a job with us.

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What information Landing Analytics collects and why

Information from website visitors

Like most website operators, Landing Analytics automatically collects (i) technical information about your device including your device's internet protocol (IP) address; and (ii) information about your visit to our Websites (the referral URL, the content viewed and the content interacted with).
Some of this information is collected using cookies and related technologies. See below for further information on these technologies. We collect this information to better understand how visitors use our Websites, to improve our Websites and experience for visitors, and to monitor the security of the Websites.
For logged-in customers to Landing Analytics deployments, Landing Analytics also collects this information on our application using our own software, to help us understand how to make the deployments more useful for different categories of customer.

Personal information

You may choose to interact with our Websites in ways that provide us with your personal information. In some instances, a User ID is generated for form and URL tracking, page views, page pings, and usage counts in order to ascertain product performance and development.
The amount and type of information that Landing Analytics gathers depends on the nature of your interaction with us, as well as the amount of information you choose to share. For example, we ask visitors who use our community group to provide a username and email address. We will also collect the information you provide with us in connection with creating an account on the Website.
Certain profile information (such as your username) may be shared publicly, as well as activity under your profile. If you report a security vulnerability to Landing Analytics and request public acknowledgement, then we may publicly disclose the personal information you provided to us in connection with the report, including your name to fulfill your request for acknowledgement.
In each case, Landing Analytics collects such personal information only insofar as is necessary or appropriate to fulfill the purpose of your interaction with or your request to Landing Analytics. We may also collect certain personal information during live in-person events and demos. We will not disclose your personal information other than as described in this Privacy Policy.
We may aggregate all information (including your personal information) collected from our Websites and self-managed installations for our own statistical and analytics purposes and share such aggregated information with third parties for our own promotional purposes (e.g. by publishing a report on trends in the usage of our Websites).

Information Landing Analytics does not collect

Landing Analytics does not intentionally collect sensitive or special category personal information, such as genetic data, biometric data for the purposes of uniquely identifying a natural person, health information, or religious information.
Landing Analytics does not knowingly collect information from or direct any of our Website or content specifically to children under the age of 18. If we learn or have reason to suspect that a customer is under the age of 18, we will close that account.

To fulfill a contract or take steps linked to a contract with you

We use your personal information to:
- administer access to your accounts;
- manage our customer relationships;
- process orders, provide our products and services and send you service-related communications; and
- provide you with customer support.

Legitimate interests

We use your personal information:
- to improve and personalize your experience with us and our Websites and to tailor communications to you;
- to monitor and improve the performance of our products and services for administrative, security and fraud prevention purposes;
- for our own internal functions, management and corporate reporting, and internal research and analytics;
- to enforce compliance with our terms of use and other policies or otherwise in connection with legal claims, compliance, regulatory and investigatory purposes as necessary (including disclosure of such information in connection with legal process or litigation); and

Landing Analytics may share your personal information with the third-parties listed below for the purposes that are described in this Privacy Policy or otherwise with your consent.
Landing Analytics only shares your personal information with those of its employees, contractors, and affiliated organizations that (i) need to know that personal information in order to process it on Landing Analytics's behalf or to provide services available on the Website, and (ii) that have agreed not to disclose it to others
Landing Analytics uses other companies to provide our services.
We only use them for the purpose of providing our website and product, nothing else.

Service Providers and partners

Landing Analytics engages a number of service providers or partners to manage or support certain aspects of our business operations on our behalf. For instance, we currently use the following service providers who will handle your personal information:
AWS - cloud data hosting
BuildBetter - product success platform
Clearbit - marketing data engine
Cloudflare - cloud data hosting
Customer.io - email campaign service provider
Digital Ocean - website user data for community profiles
GitHub - open source repositories and internal project management tool
Google Cloud Platform - cloud data hosting
Google Workspace - internal collaboration tools
Fly.io - cloud data hosting
OpenPhone - SMS campaigns
Salesforce - CRM database
UptimeRobot - website monitoring
Sentry - application monitoring and error tracking
Slack - internal communications tool
Vitally - CRM database
Crisp - customer support tool
Our service providers and partners are required by contract to safeguard any personal information they receive from us and are prohibited from using the personal information for any purpose other than to perform the services as instructed by Landing Analytics.
Here is the list of companies we use. This applies to your personal data, not the data of your users.

Affiliates

Landing Analytics is a global business, headquartered in the United States. Your personal information collected by us in accordance with this Privacy Policy is used and shared by Landing Analytics Inc to our affiliate company based in the UK (Hiberly Ltd) for the purposes of providing the Websites, delivering our Products and services, managing your accounts, hosting, IT, security, support, billing, marketing, and communications.
Landing Analytics is a US business, but we also have a UK company.

Legal Requirements

We may disclose personal information to government authorities or other third-parties if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a subpoena, court order or similar legal obligation, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users of any Website or the public, (d) protect against legal liability, (e) to investigate fraud or other unlawful activity, or (f) or as otherwise required or permitted by law.
Please note, email and IP addresses of users of a Landing Analytics deployment may be shared with the respective users of that deployment.
Landing Analytics takes measures reasonably necessary to protect your personal information against any unauthorized access, use, alteration, or destruction.
Landing Analytics at its sole discretion may make use of company logos where those companies are using the software that we provide. If you have concerns over the use of your logo, please email [email protected].
We will disclose information to government authorities if we're legally obliged to do so.

International transfer of personal information

The Websites are hosted in the United States, or in Germany if you are a Landing Analytics Cloud customer who has selected EU hosting, and the personal information we collect about our customers' users will be stored and processed on our servers in either the United States or Germany. Information about our customers is processed in the United States by us, and may also be by the service providers and partners listed above. Our employees, contractors and affiliated organizations that process information for us as described above may be located in the United States or in other countries outside of your home country which may have different data protection standards to those which apply in your home country.
Where your personal information is transferred outside of the EEA, Switzerland and UK and where this is to a country which is not subject to an adequacy decision by the EU Commission or considered adequate as determined by applicable data protection laws, we will take steps to ensure your personal information is adequately protected by safeguards such as Standard Contractual Clauses ("SCCs") approved by the EU Commission or by the UK Government. A copy of the relevant mechanism can be obtained for your review on request by using the contact details in the 'Contacting Landing Analytics About Your Privacy' section of this Privacy Policy.
Landing Analytics complies with the EU-U.S. Data Privacy Framework ("EU-U.S. DPF"), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework ("Swiss-U.S. DPF") as set forth by the U.S. Department of Commerce. Landing Analytics has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. DPF Principles with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Landing Analytics has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. DPF Principles with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles (together, the "DPF Principles"), the DPF Principles shall govern. To learn more about the Data Privacy Framework ("DPF") program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Landing Analytics Inc commits to cooperate and comply with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner's Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF in the context of the employment relationship
For the actions of third party agents Landing Analytics engages to process data on our behalf, Landing Analytics remains responsible and liable under the DPF Principles if a third party agent processes the Personal Data in a manner inconsistent with the DPF Principles, unless Landing Analytics proves that it is not responsible for the event giving rise to the damage.
Landing Analytics might have to share your information outside of the country you are in. Landing Analytics is part of the EU-US Data Privacy Framework, so we rely on various mechanisms that this provides to do so.

Disputes

For any DPF disputes that cannot be resolved by the methods above, you may be able to invoke a binding arbitration process under certain conditions.

Landing Analytics communications with you

If you are a registered user of the Websites and have supplied your email address, Landing Analytics may occasionally send you an email to tell you about security, system information, new features, solicit your feedback, or just keep you up to date with what's going on with Landing Analytics and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum. There's an unsubscribe link located at the bottom of each of the marketing emails we send you so you can stop receiving such emails at any time.
If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish your request in order to help us clarify or respond to your request or to help us support other customers. We will not publish your personal information in connection with your request.
Landing Analytics will contact you, mainly over email, from time to time. We promise we won't spam you, but you can unsubscribe whenever you like.

Cookies, tracking technologies and Do Not Track

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Landing Analytics uses cookies to help Landing Analytics identify and track visitors, their usage of the Websites, and their Website access preferences. Landing Analytics visitors who do not wish to have cookies placed on their computers may set their browsers to refuse cookies before using the Websites. Disabling browser cookies may cause certain features of Landing Analytics's websites to not function properly.
To remember you, our system will give you a cookie. It's safe. We're very careful to only have first-party cookies on our site, including when we embed content from other websites, such as YouTube. (IMPORTANT) However, we do not use cookies as part of our product and your website wont make use of cookies on our behalf or on behalf of our users.

Contacting Landing Analytics about your privacy

The relevant data controller for any personal information processed in connection with our Websites or self-managed installations is Landing Analytics Inc, 2261 Market Street #4008, San Francisco, CA 94114. If you apply for a job with us, the relevant data controller is the country-specific Landing Analytics entity which will be your employer.
If you have any questions about this Privacy Policy or our privacy and security practices or you wish to make a complaint about our compliance with applicable privacy laws, please feel free to contact us at [email protected].
If your query is in connection with a job application, please email us at [email protected].
We have appointed an EU and UK representative who can also be contacted at [email protected].
If you have questions or concerns about the way we are handling your personal information, or would like to exercise your privacy rights, please email us with the subject line "Privacy Concern" at [email protected].
In most cases, we will respond within 30 days of receiving your message but please note for promptest response, we recommend emailing us.
If you have questions or concerns about your privacy or want to file a complaint, email us at [email protected].
For job applications, email [email protected].

Privacy policy changes

Although most changes are likely to be minor, Landing Analytics may change its privacy policy from time to time, and in Landing Analytics's sole discretion.
We may also provide notification to customers who have provided us email addresses of material changes to this Privacy Policy through our Website. Landing Analytics encourages visitors to frequently check this page for any minor changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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